Is it a scam, or a real dating site?
These days online dating is a risky business. Fly by night dating site operators can slap up a dating website with a full set of fake profiles and a white label billing platform for a few thousand dollars. They then use spam tactics and shady billing practices to milk as much money out of the site as they can before they get shut down by the provider of the white label.
In assessing whether iHookup.com is a legit dating site I will try to determine if they are using a white label dating product, investigate their billing practices and review their email policies.
Is iHookup a White Label?
I compared iHookup’s infrastructure to the following white label dating providers:
- White Label Dating
- World Dating Partners
- Successful Match
- Dating Factory
Scammy dating sites generally use 3rd party billing providers that are either new and inexperienced or known for having unsavory billing practices. iHookup.com uses a 3rd party biller and has multiple options. Their primary billing provider is Epoch.com which has been in business for more than 10 years and has a decent reputation in the marketplace. They will rebill you automatically at the end of your pay period but that is standard in the industry. Epoch.com does provide an easy to use customer support site where you can cancel your recurring billing and get access to customer support.
After registering with iHookup you will receive a welcome email and you are required to click a link from that email in order to get access to any features in the site and that includes paying! This is referred to as a double opt-in and it is a method that companies who send lots of emails use to ensure that they are not spamming people. The very fact that they have this step makes me believe that iHookup.com is legit and the fact that they have it implemented before you can pay just reinforces that fact. No scammer is going to place any barriers between a potential sale and its completion. Especially a step which then limits how many emails they can send you! In addition, every email that iHookup.com sends contains an unsubscribe link and the settings section of iHookup allows you to customize the emails you receive in great detail.
In Conclusion: Is iHookup Legit?
Absolutely, they are not using an off the shelf dating product, they utilize a reputable 3rd party biller and their emailing practices are top notch. In fact, iHookup.com has implemented stronger email spam controls than Facebook!